I’I’m a Design Director based in Belgium, with over 14 years of experience in digital design, creative direction, and brand strategy.

I’ve worked across a wide range of industries, from insurance and finance to tech, lifestyle and culture, helping brands create user-focused platforms, distinct visual identities, and impactful digital campaigns.
Throughout my career, I’ve worked within creative teams across industries, from insurance and tech to lifestyle and culture. Building digital platforms, visual identities, and campaigns. Today, at Vanksen, I lead a multidisciplinary creative team, overseeing projects for brands like Allianz, EVS, Philips, Carrefour, and more, while remaining hands-on in UI design, art direction, and design systems.
My strength lies in combining strategic thinking with strong visual design, always aiming to deliver digital experiences that are beautiful, scalable, and aligned with business goals.
Brand & digital strategy
storytelling & concepting
Multi-platform campaign
Team & project leadership
Art direction
Branding
Cross-disciplinary collaboration
Creative workshops & design sprints
Responsive interface design
Design systems & atomic design
Wireframing & prototyping
Component libraries
Accessibility & design consistency
Mobile-first approach
Handoff & dev collaboration